Science Program | Turing Scheme
PARTNER: Wigan & Leigh
Who is the client?
Each week took a different focus, and a ‘Milestone of the Day’ was introduced every morning to ensure the focus was maintained. The first week concentrated on designing the Trail. As Barcelona already hosted six science trials in its catalogue, the teams had to identify a nuanced gap in the market and develop a clear customer profile. Then, the Trail had to be designed, including a tourist focus and the key landmarks. To ensure success, creative marketing materials across relevant social media platforms were designed, to ensure the Trail would be positioned correctly within the market. To assist with these objectives, content and skills-based workshops were conducted each morning, to provide students with the necessary toolkit.
As expected, the program faced some challenges primarily relating to integrating the two types of students. As some students did not know each other, it was at times difficult to promote cohesion and some resisted working with those who are not their friends. However, Andreu promoted teamwork by completing a team building exercise (termed an ‘energiser’) each morning, which allowed students to get to know one another outside of a work environment.